About Us

We believe in owning fewer, better made apparel pieces that last forever.

Why? Fewer, better plays a mighty role in conservation. It saves you money. It supports local manufacturing. It’s for Nature, and it’s guaranteed for life.

We’re building the world’s most sustainable apparel company.

We make all our apparel in Canada and the US, supporting local jobs, and building the highest quality product. We don’t use synthetic materials like polyester, acrylic, or nylon that are made from petroleum and create microplastics. Instead, we use all-natural, biodegradable materials like Organic Cotton and Merino Wool to respect the environment and maximize durability.

We are unashamedly For Nature, so whether you use our apparel for the exploration of Nature, or to contribute to Nature’s well-being, you’re supporting a sustainable future. Want to join us?