Virtual Workshop: Social Media Bootcamp
This training has been cancelled. Our apologies for any inconvenience.
Are you ready to create real impact and results with your social media? We have the solution for you!
Join Catherine Aird Social Media and Keep It Simple Social Media for a 5 part course in everything you need to know to get you up to speed! Learn everything to help your business engage your audience. From Facebook to Instagram to mastering video for social media, as well as other fun creative tips.
This training will give you the expertise needed to move your business forward and help create a content strategy to grow a worthwhile connection with your target market.
Day 1 - June 8, 2022 from 10 am to 1 pm:
Session #1: Social Media Content & Marketing Strategy
- Getting organized: password and safety, how to avoid getting hacked
- Powerful data management tools
- How to identify and measure your social media goals
- How to pinpoint your target audience and select your platforms of focus
- How to schedule a month’s worth of quality content in one hour
- Understand how to plan your advertising budget
Session #2: Facebook for Business Marketing Mastery
- Optimizing your Facebook business page for search (SEO)
- Walkthrough of your Business Page
- Content Creation Ideas
- Get outside of the box by posting multiple photos, videos, links, using live & more
- Content creation and scheduling with - Creator Studio/Business Suite
- How to get more quality followers
- Business only newsfeed on Facebook & best practices
- Insights and analytics - how to know you are on the right track
- Organic engagement boosters
Session #3: Mastering Instagram to Grow & Promote Your Business
- 10 tips to boost your presence and get results
- Instagram business ninja features
- Instagram engagement strategy using stories, video, live, reels & highlights
- Video for Instagram
- Turning posts into business
- Instagram specific advertising options: posts, reels & stories
- Organic engagement boosters
Day 2 - June 9, 2022 from 10 am to 12 pm:
Session #4: Mastering Advertising on Instagram and Facebook
- Boosting a post the right way
- Boosting vs. Ads Manager
- Facebook advertising: engagement, traffic and video view objectives
- Instagram advertising via Facebook
- Reporting: key data that matters
- Common mistakes, how to avoid and stop them
Session #5: Mastering Photo/Video for Real Estate and Social Media
- Getting started shooting video
- What equipment you will need
- Our favourite photos and video editing apps
- Our favourite free photos and video websites
- Going live - smartphone & desktop
- Finishing your circles with Video
- 10 Step checklist for shooting the best videos
- Repurposing your content like a ninja
This is a webinar style event, so attendees cameras will be off, and microphones muted. There will be an opportunity to ask questions using the Q&A feature in Zoom.
Catherine Aird, Social Media Coach & Marketer, Catherine Aird Social Media
Known for her love of the mountains, geeking out and seeking results, Catherine is a mom of three, outdoor athlete, and social media coach & marketer based out of Whistler, British Columbia. Using private coaching and webinars, she helps small business owners and real estate agents build simple and efficient social media strategies to help showcase products & services while creating meaningful relationships with their audience.
Originally from Montréal, Catherine has been working in sales and marketing for the past 20 years. She has taken businesses from zero to over 25,000 Facebook fans, mostly organically, and has had the privilege of training with the Facebook Advertising team. In collaboration with Heather at Keep It Simple Social Media, she has built and taught workshops for over 5,000 Realtors© and business owners to date. Catherine’s goal is to help you take your social media to the next level.
Heather Clifford, Founder, Keep It Simple Social Media
For the past 10 years, I have instructed 1000’s of real estate agents in hands-on social media and marketing training. In 2016 The Social Media Boot Camp Masters Series for REALTORS ®️ was born… a Six-hour intensive day of social media.
The immediate success of our Bootcamps has inspired Catherine and me to continue to grow as the industry and techniques shift. Living the dream and lifestyle makes it easier to create engaging content. I love the fast-paced and ever-changing world of social media, it’s a jungle out there and we are your trusted guides!
Today I focus my time on Real Estate, Social Media Marketing, public speaking and teaching hands-on workshops, helping people bridge the distance between technology and marketing their business online. In 2016 Facebook recognized Catherine and Heather as Facebook marketing “Gurus.” Now they are taking Instagram by storm and Video marketing to new levels of engagement. Their 24/7 social media accounts have trained them to know every nuance of social media. Active members of Social Media Marketing World and Social Media Marketing Society, ensure that they are on top of their game. Living and breathing social media with a true passion.
If you have registered and paid for an event or training, you will be automatically added to the attendance list.