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BEGIN:VEVENT
DTSTART;VALUE=DATE:20220608
DTEND;VALUE=DATE:20220610
TRANSP:TRANSPARENT
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SUMMARY:Virtual Workshop: Social Media Bootcamp
DESCRIPTION:This training has been cancelled.  Our apologies for any inconvenience.\n\n\n\nAre you ready to create real impact and results with your social media? We have the solution for you!\n\n \n\nJoin Catherine Aird Social Media and Keep It Simple Social Media for a 5 part course in everything you need to know to get you up to speed! Learn everything to help your business engage your audience.  From Facebook to Instagram to mastering video for social media\, as well as other fun creative tips.\n\n\n\nThis training will give you the expertise needed to move your business forward and help create a content strategy to grow a worthwhile connection with your target market.\n\n\n\nDay 1 - June 8\, 2022 from 10 am to 1 pm:\n\n\n\nSession #1: Social Media Content & Marketing Strategy\n\n\n\nKey Takeaways:\n\n\n	Getting organized: password and safety\, how to avoid getting hacked\n	Powerful data management tools\n	How to identify and measure your social media goals\n	How to pinpoint your target audience and select your platforms of focus\n	How to schedule a month's worth of quality content in one hour\n	Understand how to plan your advertising budget\n\n\nSession #2: Facebook for Business Marketing Mastery\n\n\n\nKey Takeaways:\n\n\n	Optimizing your Facebook business page for search (SEO)\n	Walkthrough of your Business Page\n	Content Creation Ideas\n	Get outside of the box by posting multiple photos\, videos\, links\, using live & more\n	Content creation and scheduling with  - Creator Studio/Business Suite \n	How to get more quality followers\n	Business only newsfeed on Facebook & best practices\n	Insights and analytics - how to know you are on the right track\n	Organic engagement boosters\n\n\nSession #3: Mastering Instagram to Grow & Promote Your Business\n\n\n\nKey Takeaways:\n\n\n	10 tips to boost your presence and get results\n	Instagram business ninja features\n	Instagram engagement strategy using  stories\, video\, live\, reels & highlights \n	Video for Instagram\n	Turning posts into business\n	Instagram specific advertising options: posts\, reels & stories\n	Organic engagement boosters \n\n\nDay 2 - June 9\, 2022 from 10 am to 12 pm:\n\n\n\nSession #4: Mastering Advertising on Instagram and Facebook\n\n\n\nKey Takeaways:\n\n\n	Boosting a post the right way\n	Boosting vs. Ads Manager\n	Facebook advertising: engagement\, traffic and video view objectives\n	Instagram advertising via Facebook\n	Reporting: key data that matters \n	Common mistakes\, how to avoid and stop them\n\n\nSession #5: Mastering Photo/Video for Real Estate and Social Media\n\n\n\nKey Takeaways:\n\n\n	Getting started shooting video\n	What equipment you will need\n	Our favourite photos and video editing apps\n	Our favourite free photos and video websites\n	Going live - smartphone & desktop\n	Finishing your circles with Video\n	10 Step checklist for shooting the best videos\n	Repurposing your content like a ninja\n\nNeed ongoing support? We've got you covered. Bootcamp participants receive an invitation to access our Private Facebook Group\, a safe place to ask questions to our team of experts and discuss your experience with past students. Private coaching is also available at 25% off for 30 days.  Please reach out to hello@catherineaird.ca for details. \n\n\n\nThis is a webinar style event\, so attendees cameras will be off\, and microphones muted. There will be an opportunity to ask questions using the Q&A feature in Zoom.\n\n\nFacilitators:\n\n\n\nCatherine Aird\, Social Media Coach & Marketer\, Catherine Aird Social Media\n\n \nKnown for her love of the mountains\, geeking out and seeking results\, Catherine is a mom of three\, outdoor athlete\, and social media coach & marketer based out of Whistler\, British Columbia. Using private coaching and webinars\, she helps small business owners and real estate agents build simple and efficient social media strategies to help showcase products & services while creating meaningful relationships with their audience.\n\nOriginally from Montr al\, Catherine has been working in sales and marketing for the past 20 years. She has taken businesses from zero to over 25\,000 Facebook fans\, mostly organically\, and has had the privilege of training with the Facebook Advertising team. In collaboration with Heather at Keep It Simple Social Media\, she has built and taught workshops for over 5\,000 Realtors  and business owners to date. Catherine's goal is to help you take your social media to the next level.\n\n\n\n\n\nHeather Clifford\, Founder\, Keep It Simple Social Media\n\nFor the past 10 years\, I have instructed 1000's of real estate agents in hands-on social media and marketing training.  In 2016 The Social Media Boot Camp Masters Series for REALTORS    was born  a Six-hour intensive day of social media.\n\n\n\nThe immediate success of our Bootcamps has inspired Catherine and me to continue to grow as the industry and techniques shift.  Living the dream and lifestyle makes it easier to create engaging content.  I love the fast-paced and ever-changing world of social media\, it's a jungle out there and we are your trusted guides!\n\n\n\nToday I focus my time on Real Estate\, Social Media Marketing\, public speaking and teaching hands-on workshops\, helping people bridge the distance between technology and marketing their business online.  In 2016 Facebook recognized Catherine and Heather as Facebook marketing "Gurus." Now they are taking Instagram by storm and Video marketing to new levels of engagement. Their 24/7 social media accounts have trained them to know every nuance of social media. Active members of Social Media Marketing World and Social Media Marketing Society\, ensure that they are on top of their game. Living and breathing social media with a true passion.\n\n\n\n \nCancellation Policy: Payment is non refundable for cancellations made within 3 business days of the event\, or non attendance on the day.\n\nIf you have registered and paid for an event or training\, you will be automatically added to the attendance list.
X-ALT-DESC;FMTTYPE=text/html:<p dir="ltr" style="line-height:1.38\;margin-top:0pt\;margin-bottom:0pt\;"><em><strong><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="font-size:16px\;"><span style="color:#FF0000\;">This training has been cancelled.&nbsp\; Our apologies for any inconvenience.</span></span><br />\n<br />\n<span style="color:#232333\;">Are you ready to create real impact and results with your social media? We have the solution&nbsp\;for you!</span></span></span></strong></em><br />\n<span style="color:#FF0000\;"><em><strong>&nbsp\;</strong></em></span><br />\n<span style="color: rgb(0\, 0\, 0)\; font-family: arial\; font-size: 14px\;">Join Catherine Aird&nbsp\;Social Media and Keep It Simple Social Media&nbsp\;for a 5 part course in everything you need to know to get you up to speed! Learn everything to help your business engage your audience.&nbsp\; From&nbsp\;Facebook to&nbsp\;Instagram to mastering video for social media\, as well as other fun creative tips.<br />\n<br />\nThis training will give you the expertise needed to move your business forward and help create a content strategy to grow a worthwhile connection with your target market.</span><br />\n<br />\n<span style="color:#000000\;"><span style="font-family:arial\,sans-serif\;"><span style="font-size:10.5pt\;"><strong>Day 1 - June 8\, 2022&nbsp\;from 10 am to 1 pm:</strong><br />\n<br />\n<strong>Session #1: Social Media Content &amp\; Marketing Strategy</strong><br />\n<br />\nKey Takeaways:</span></span></span></p>\n\n<ul>\n	<li><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="background:white\;">Getting organized: password and safety\, how to avoid getting hacked</span></span></span></span></li>\n	<li><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="background:white\;">Powerful data management tools</span></span></span></span></li>\n	<li><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="background:white\;">How to identify and measure your social media goals</span></span></span></span></li>\n	<li><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="background:white\;">How to pinpoint your target audience and select your platforms of focus</span></span></span></span></li>\n	<li><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="background:white\;">How to schedule a month&rsquo\;s worth of quality content in one hour</span></span></span></span></li>\n	<li><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="background:white\;">Understand how to plan your advertising budget</span></span></span></span></li>\n</ul>\n\n<p dir="ltr" style="line-height: 1.38\; margin-top: 0pt\; margin-bottom: 0pt\;"><span style="color: rgb(0\, 0\, 0)\;"><span style="font-family: arial\, sans-serif\;"><span style="font-size: 10.5pt\;"><strong>Session #2: Facebook for Business Marketing Mastery</strong><br />\n<br />\nKey Takeaways:</span></span></span></p>\n\n<ul>\n	<li><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="background:white\;">Optimizing your Facebook business page for search (SEO)</span></span></span></span></li>\n	<li><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="background:white\;">Walkthrough of your Business Page</span></span></span></span></li>\n	<li><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="background:white\;">Content Creation Ideas</span></span></span></span></li>\n	<li><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="background:white\;">Get outside of the box by posting multiple photos\, videos\, links\, using live &amp\; more</span></span></span></span></li>\n	<li><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="background:white\;">Content creation and scheduling with&nbsp\; - Creator Studio/Business Suite </span></span></span></span></li>\n	<li><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="background:white\;">How to get more quality followers</span></span></span></span></li>\n	<li><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="background:white\;">Business only newsfeed on Facebook &amp\;&nbsp\;best practices</span></span></span></span></li>\n	<li><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="background:white\;">Insights&nbsp\;and analytics - how to know you are on the right track</span></span></span></span></li>\n	<li><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="background:white\;">Organic engagement boosters</span></span></span></span></li>\n</ul>\n\n<p dir="ltr" style="line-height: 1.38\; margin-top: 0pt\; margin-bottom: 0pt\;"><span style="color: rgb(0\, 0\, 0)\;"><span style="font-family: arial\, sans-serif\;"><span style="font-size: 10.5pt\;"><strong>Session #3: Mastering Instagram to Grow &amp\; Promote Your Business</strong><br />\n<br />\nKey Takeaways:</span></span></span></p>\n\n<ul>\n	<li><span style="color:#000000\;"><span style="font-family:arial\;"><span style="font-size:14px\;"><span style="background:white\;">10 tips to boost your presence and get&nbsp\;results</span></span></span></span></li>\n	<li><span style="color:#000000\;"><span style="font-family:arial\;"><span style="font-size:14px\;"><span style="background:white\;">Instagram business ninja features</span></span></span></span></li>\n	<li><span style="color:#000000\;"><span style="font-family:arial\;"><span style="font-size:14px\;"><span style="background:white\;">Instagram engagement strategy using&nbsp\; stories\, video\, live\, reels &amp\; highlights </span></span></span></span></li>\n	<li><span style="color:#000000\;"><span style="font-family:arial\;"><span style="font-size:14px\;"><span style="background:white\;">Video for Instagram</span></span></span></span></li>\n	<li><span style="color:#000000\;"><span style="font-family:arial\;"><span style="font-size:14px\;"><span style="background:white\;">Turning posts into business</span></span></span></span></li>\n	<li><span style="color:#000000\;"><span style="font-family:arial\;"><span style="font-size:14px\;"><span style="background:white\;">Instagram specific advertising options: posts\, reels &amp\; stories</span></span></span></span></li>\n	<li><span style="color:#000000\;"><span style="font-family:arial\;"><span style="font-size:14px\;"><span style="background:white\;">Organic engagement boosters </span></span></span></span></li>\n</ul>\n\n<p dir="ltr" style="line-height: 1.38\; margin-top: 0pt\; margin-bottom: 0pt\;"><span style="color: rgb(0\, 0\, 0)\;"><span style="font-family: arial\, sans-serif\;"><span style="font-size: 10.5pt\;"><strong>Day 2&nbsp\;- June 9\, 2022&nbsp\;from 10 am to 12 pm:</strong><br />\n<br />\n<strong>Session #4: Mastering Advertising on Instagram and Facebook</strong><br />\n<br />\nKey Takeaways:</span></span></span></p>\n\n<ul>\n	<li><span style="color:#000000\;"><span style="font-family:arial\;"><span style="font-size:14px\;"><span style="background:white\;">Boosting a post the right&nbsp\;way</span></span></span></span></li>\n	<li><span style="color:#000000\;"><span style="font-family:arial\;"><span style="font-size:14px\;"><span style="background:white\;">Boosting vs. Ads Manager</span></span></span></span></li>\n	<li><span style="color:#000000\;"><span style="font-family:arial\;"><span style="font-size:14px\;"><span style="background:white\;">Facebook advertising: engagement\, traffic and video view objectives</span></span></span></span></li>\n	<li><span style="color:#000000\;"><span style="font-family:arial\;"><span style="font-size:14px\;"><span style="background:white\;">Instagram advertising via Facebook</span></span></span></span></li>\n	<li><span style="color:#000000\;"><span style="font-family:arial\;"><span style="font-size:14px\;"><span style="background:white\;">Reporting: key data that matters </span></span></span></span></li>\n	<li><span style="color:#000000\;"><span style="font-family:arial\;"><span style="font-size:14px\;"><span style="background:white\;">Common mistakes\, how to avoid and stop them</span></span></span></span></li>\n</ul>\n\n<p dir="ltr" style="line-height: 1.38\; margin-top: 0pt\; margin-bottom: 0pt\;"><span style="color: rgb(0\, 0\, 0)\;"><span style="font-family: arial\, sans-serif\;"><span style="font-size: 10.5pt\;"><strong>Session #5: Mastering Photo/Video for Real Estate and Social Media</strong><br />\n<br />\nKey Takeaways:</span></span></span></p>\n\n<ul>\n	<li><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="background:white\;">Getting started shooting video</span></span></span></span></li>\n	<li><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="background:white\;">What equipment you will need</span></span></span></span></li>\n	<li><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="background:white\;">Our favourite photos and video editing apps</span></span></span></span></li>\n	<li><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="background:white\;">Our favourite free photos and video websites</span></span></span></span></li>\n	<li><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="background:white\;">Going live&nbsp\;- smartphone &amp\; desktop</span></span></span></span></li>\n	<li><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="background:white\;">Finishing your circles with Video</span></span></span></span></li>\n	<li><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="background:white\;">10 Step checklist for shooting the best videos</span></span></span></span></li>\n	<li><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="background:white\;">Repurposing your content like a ninja</span></span></span></span></li>\n</ul>\n<span style="font-family:arial\;"><span style="font-size:14px\;"><span style="color:#000000\;"><span style="background-image:initial\;background-position:initial\;background-size:initial\;background-repeat:initial\;background-attachment:initial\;background-origin:initial\;background-clip:initial\;">Need ongoing support? We&rsquo\;ve got you covered. Bootcamp participants receive an invitation to access our Private Facebook Group\, a safe place to ask questions to our team of experts and discuss your experience with past students. Private coaching is also available at 25% off for 30 days.&nbsp\; Please reach out to <a href="mailto:hello@catherineaird.ca"><span style="font-size:18px\;"><strong>hello@catherineaird.ca</strong></span></a>&nbsp\;</span></span><span style="color:#000000\;"><span style="background-image:initial\;background-position:initial\;background-size:initial\;background-repeat:initial\;background-attachment:initial\;background-origin:initial\;background-clip:initial\;">for details.&nbsp\;</span></span></span></span>\n\n<p dir="ltr" style="line-height:1.38\;margin-top:0pt\;margin-bottom:0pt\;"><br />\n<span style="color: rgb(0\, 0\, 0)\; font-family: Arial\; font-size: 14px\; font-style: italic\; white-space: pre-wrap\;">This is a webinar style event\, so attendees cameras will be off\, and microphones muted. There will be an opportunity to ask questions using the Q&amp\;A feature in Zoom.</span></p>\n<br />\n<span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:arial\;">Facilitators:<br />\n<img alt="" height="150" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/2416/Image/CatherineCanva.png" style="width: 150px\; height: 150px\; float: left\; margin: 2px 6px\;" width="150" /><br />\n<strong>Catherine Aird\, </strong>Social Media Coach &amp\; Marketer\, Catherine Aird Social Media</span></span></span><br />\n&nbsp\;\n<p dir="ltr" style="line-height:1.38\;margin-top:0pt\;margin-bottom:0pt\;"><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span id="docs-internal-guid-24d411a7-7fff-038a-8bcd-55689629a688"><span style="background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">Known for her love of the mountains\, geeking out and seeking results\, Catherine is a mom of three\, outdoor athlete\, and social media coach &amp\; marketer based out of Whistler\, British Columbia. Using private coaching and webinars\, she helps small business owners and real estate agents build simple and efficient social media strategies to help showcase products &amp\; services while creating meaningful relationships with their audience.</span></span></span></span></span></p>\n\n<p dir="ltr" style="line-height:1.38\;margin-top:0pt\;margin-bottom:0pt\;"><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span id="docs-internal-guid-24d411a7-7fff-038a-8bcd-55689629a688"><span style="background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">Originally from Montr&eacute\;al\, Catherine has been working in sales and marketing for the past 20 years. She has taken businesses from zero to over 25\,000 Facebook fans\, mostly organically\, and has had the privilege of training with the Facebook Advertising team. In collaboration with Heather at Keep It Simple Social Media\, she has built and taught workshops for over 5\,000 Realtors&copy\; and business owners to date. Catherine&rsquo\;s goal is to help you take your social media to the next level.<br />\n<br />\n<img alt="" height="150" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/2416/Image/HeatherClifford.jpg" style="width: 150px\; height: 150px\; margin: 2px 6px\; float: left\;" width="150" /></span></span><br />\n<b>Heather Clifford\,&nbsp\;</b>Founder\, Keep It Simple Social Media</span></span></span></p>\n\n<p dir="ltr" style="line-height: 1.38\; margin-top: 0pt\; margin-bottom: 0pt\;"><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:arial\;">For the past 10 years\, I have instructed 1000&rsquo\;s of real estate agents in hands-on social media and marketing training.&nbsp\; In 2016 The Social Media Boot Camp Masters Series for REALTORS &reg\;&#65039\; was born&hellip\; a Six-hour intensive day of social media.<br />\n<br />\nThe immediate success of our Bootcamps has inspired Catherine and me&nbsp\;to continue to grow&nbsp\;as the industry and techniques shift.&nbsp\; Living the dream and lifestyle makes it easier to create engaging content.&nbsp\; I love the fast-paced and ever-changing world of social media\, it&rsquo\;s a jungle out there and we are your trusted guides!<br />\n<br />\nToday I focus my time on Real Estate\, Social Media Marketing\, public speaking and teaching hands-on workshops\, helping people bridge the distance between technology and marketing their business online.&nbsp\; In 2016 Facebook recognized Catherine and Heather as Facebook marketing &ldquo\;Gurus.&rdquo\; Now they are taking Instagram by storm and Video marketing to new levels of engagement. Their 24/7 social media accounts have trained them to know every nuance of social media. Active members of Social Media Marketing World and Social Media Marketing Society\, ensure that they&nbsp\;are on top of their game. Living and breathing social media with a true passion.</span></span></span><br />\n<br />\n&nbsp\;</p>\n<span style="color:#000000\;"><span style="font-size:12px\;"><span style="font-family:arial\;"><em>Cancellation Policy: Payment is non refundable for cancellations made within 3 business days of the event\, or non attendance on the day.<br />\nIf you have registered and paid for an event or training\, you will be automatically added to the attendance list.&nbsp\;</em></span></span></span>\n\n<h3 style="margin-top:0cm\;margin-right:0cm\;margin-bottom:6.0pt\;margin-left:0cm\;">&nbsp\;</h3>\n
LOCATION:This training will be held on Zoom.
UID:e.2416.2182
SEQUENCE:3
DTSTAMP:20260914T124053Z
URL:https://business.whistlerchamber.com/events/details/virtual-workshop-social-media-bootcamp-2182
END:VEVENT

END:VCALENDAR
