Everything You Need to Know About Video for Social Media! presented by Catherine Aird Social Media
Date and Time
Thursday Jun 8, 2023
9:00 AM - 12:00 PM PDT
Whistler Chamber Gateway Boardroom
4230 Gateway Drive, Whistler
Future Members: $130
Marketing & Events Manager
Are you looking for time-saving ways to create more videos? Not sure what type of videos to post where? Looking for a scalable strategy?
In this workshop, you’ll discover how to create good videos for Reels, Stories, and the feed. You will also learn how to repurpose your content on various platforms including YouTube and your blog for maximum exposure!
Thursday, June 8, join successful social media coach & marketer Catherine Aird to gain clarity on the type of video content to create as she shares tools needed to create and repurpose quality videos for social media.
Participants will walk out with a good understanding on how to create a short format video strategy that scales along with techniques to shoot and edit videos for various platforms. Learning outcomes include:
- Develop a short format video strategy that scales
- Understand the different video formats for Reels, Stories, Feeds, YouTube and Shorts
- Know how to shoot good videos with a smartphone
- Know what video editing programs and apps are best to get started
- Be able to create Instagram Reels with music, captions, and special effects
- Be able to repurpose your content on various platforms seamlessly
This session is a mix of teaching and exercises so participants can work on their strategy and practice shooting and editing videos. Students are required to bring both a laptop and a smartphone, access to social media accounts and Apple Store of Google Play passwords.
Best for: EVERYONE interested in getting started or improving videos, Going Live and creating a scalable short format video strategy. Basic knowledge of Instagram recommended.
About the facilitator
Known for her love of the mountains, geeking out and seeking results!
Catherine is a social media coach & marketer based Whistler, British Columbia. Using private coaching and webinars, she helps business owners and real estate agents build simple and efficient social media strategies to help showcase products & services while creating meaningful relationships with their audience.
Originally from Montréal, she has been working in sales and marketing for the past 25 years. She has taken businesses from zero to over 25,000 followers, mostly organically, and has had the privilege to work on an ongoing basis with the Meta Advertising team for the last 15 years.
In 2015, she teamed up Heather at Keep It Simple Social Media to build workshops and webinars taught to over 5,000 REALTORS© and business owners to date.
Access free social media resources and get a taste of the mountains on her blog at https://catherineaird.ca/blog/.
Follow her business on Instagram, YouTube and Facebook at @catherineairdsocialmedia and take a breath of fresh air on her personal Instagram account @catherineaird.
Website: www.catherineaird.ca, email firstname.lastname@example.org
Registration & Cancellation Policy
Please note that The Chamber will not accept walk-ins on the day. Pre-registration is required. Our online registration system accepts VISA and MasterCard. The Chamber also accepts credit card payment over the phone. Payment is non-refundable for cancellations made within 5 business days of the event, or non attendance on the day.