Digital Marketing 101 for Small Business

Description

Whether you’re just getting started or looking to sharpen your digital strategy, understanding today’s digital marketing essentials is key to reaching customers and growing your business.

This foundational workshop—led by L8P and designed specifically for Whistler’s small business community—breaks down the core digital marketing concepts every business owner should know. You’ll learn practical, easy-to-implement strategies to improve your online presence and feel confident making marketing decisions, regardless of your experience level.

This hands-on, two-hour session will walk you through digital marketing channels, effective branding practices, and tools to help streamline your workflow. You’ll leave with a customized action plan built for your business.

Key Takeaways

• Understand the modern digital marketing landscape and how it impacts business growth
• Identify core pillars: website optimization, social media, email marketing, and Google My Business
• Learn why consistency matters—and how to streamline your brand presence
• Build a practical digital marketing action plan tailored to your business
• Discover easy-to-use tools for social media engagement and email automation
• Improve your Google My Business profile to boost local visibility

• Introduction to digital marketing channels
• How to audit and refine your online presence
• Practical steps for consistent branding and messaging
• Getting started with Google My Business
• Basics of email marketing automation
• Open Q&A for real-world, business-specific questions

About L8P
L8P is a dedicated digital marketing team based in Squamish and the Lower Mainland, committed to helping small businesses grow with customized, practical strategies. They take the time to understand each client’s goals, challenges, and passions—then apply their expertise to ensure every touchpoint of your digital presence works harder for your business.

About the Facilitator: Mary Demers, Founder of L8P
Mary has built a career helping businesses thrive, with experience ranging from COO to Marketing Director. Her approach is grounded in efficiency and data-driven decision making. She’s passionate about equipping business owners with the tools, clarity, and confidence they need to strengthen their digital strategy and focus on what they do best.