BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20260211T180000Z DTEND:20260212T000000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Digital Marketing 101 for Small Business DESCRIPTION:Whether you're just getting started or looking to sharpen your digital strategy\, understanding today's digital marketing essentials is key to reaching customers and growing your business.\n\n\n\nThis foundational workshop led by L8P and designed specifically for Whistler's small business community breaks down the core digital marketing concepts every business owner should know. You'll learn practical\, easy-to-implement strategies to improve your online presence and feel confident making marketing decisions\, regardless of your experience level.\n\n\n\nThis hands-on\, two-hour session will walk you through digital marketing channels\, effective branding practices\, and tools to help streamline your workflow. You'll leave with a customized action plan built for your business.\n\n\n\nKey Takeaways\n\n Understand the modern digital marketing landscape and how it impacts business growth\n Identify core pillars: website optimization\, social media\, email marketing\, and Google My Business\n Learn why consistency matters and how to streamline your brand presence\n Build a practical digital marketing action plan tailored to your business\n Discover easy-to-use tools for social media engagement and email automation\n Improve your Google My Business profile to boost local visibility\n\nWhat to Expect\n\nInteractive learning: Live demonstrations\, small-group activities\, and scenario-based discussions\n\nReal-time support: Q&A tailored to the challenges and questions of attendees\n\nAction-focused content: Tips you can apply immediately to strengthen your digital footprint\n\n\n\nWorkshop Content Overview\n\n\n Introduction to digital marketing channels\n How to audit and refine your online presence\n Practical steps for consistent branding and messaging\n Getting started with Google My Business\n Basics of email marketing automation\n Open Q&A for real-world\, business-specific questions\n\n\n\nAbout L8P\n\nL8P is a dedicated digital marketing team based in Squamish and the Lower Mainland\, committed to helping small businesses grow with customized\, practical strategies. They take the time to understand each client's goals\, challenges\, and passions then apply their expertise to ensure every touchpoint of your digital presence works harder for your business.\n\n\n\nAbout the Facilitator: Mary Demers\, Founder of L8P\n\nMary has built a career helping businesses thrive\, with experience ranging from COO to Marketing Director. Her approach is grounded in efficiency and data-driven decision making. She's passionate about equipping business owners with the tools\, clarity\, and confidence they need to strengthen their digital strategy and focus on what they do best.\n\n \n\n\n\n\nCancellation Policy: Payment is non-refundable for cancellations made within three business days of the event\, or non-attendance on the day. If you have registered and paid for an event or training\, you will be automatically added to the attendance list. Photographs taken at the event may be used in marketing and promotional campaigns and messaging by the Chamber. X-ALT-DESC;FMTTYPE=text/html:Whether you&rsquo\;re just getting started or looking to sharpen your digital strategy\, understanding today&rsquo\;s digital marketing essentials is key to reaching customers and growing your business.
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\nThis foundational workshop&mdash\;led by L8P and designed specifically for Whistler&rsquo\;s small business community&mdash\;breaks down the core digital marketing concepts every business owner should know. You&rsquo\;ll learn practical\, easy-to-implement strategies to improve your online presence and feel confident making marketing decisions\, regardless of your experience level.
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\nThis hands-on\, two-hour session will walk you through digital marketing channels\, effective branding practices\, and tools to help streamline your workflow. You&rsquo\;ll leave with a customized action plan built for your business.
\n
\nKey Takeaways\n\nWhat to Expect
\nInteractive learning: Live demonstrations\, small-group activities\, and scenario-based discussions
\nReal-time support: Q&\;A tailored to the challenges and questions of attendees
\nAction-focused content: Tips you can apply immediately to strengthen your digital footprint
\n
\nWorkshop Content Overview\n\n\n
\nAbout L8P
\nL8P is a dedicated digital marketing team based in Squamish and the Lower Mainland\, committed to helping small businesses grow with customized\, practical strategies. They take the time to understand each client&rsquo\;s goals\, challenges\, and passions&mdash\;then apply their expertise to ensure every touchpoint of your digital presence works harder for your business.
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\nAbout the Facilitator: Mary Demers\, Founder of L8P
\nMary has built a career helping businesses thrive\, with experience ranging from COO to Marketing Director. Her approach is grounded in efficiency and data-driven decision making. She&rsquo\;s passionate about equipping business owners with the tools\, clarity\, and confidence they need to strengthen their digital strategy and focus on what they do best.
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\nCancellation Policy: Payment is non-refundable for cancellations made within three business days of the event\, or non-attendance on the day. If you have registered and paid for an event or training\, you will be automatically added to the attendance list. Photographs taken at the event may be used in marketing and promotional campaigns and messaging by the Chamber. \; \; LOCATION:Whistler Chamber Boardroom 4230 Gate Way Dr #201\, Whistler\, BC V8E 0Z8 UID:e.2416.2882 SEQUENCE:3 DTSTAMP:20260516T124058Z URL:https://business.whistlerchamber.com/events/details/digital-marketing-101-for-small-business-2882 END:VEVENT END:VCALENDAR