Event Calendar
The Social Media Content & Marketing Strategy Workshop presented by Catherine Aird Social Media
Date and Time
Tuesday May 2, 2023
9:00 AM - 12:00 PM PDT
Location
Whistler Chamber Gateway Boardroom
4230 Gateway Drive, Whistler
Fees/Admission
Members: $95
Future Members: $130
Contact Information
Jacquie McLean
Marketing & Events Manager
Send Email
Description
Do you need fresh content, ideas and an efficient system to promote your products and services on social media? This training will equip you with the skills needed to build an effective content strategy for your business, and a meaningful relationship with your audience!
Designed to provide clarity on what content to create, what platform and medium to use, this half-day workshop will help you learn how to be efficient at creating and scheduling quality content while tracking meaningful data.
Tuesday, May 2, join social media coach & marketer Catherine Aird, as she delves into social media marketing and how to create a content strategy that you can start implementing right away! Key learning outcomes include:
- Evaluate and choose your social platforms and features
- Understand customers acquisition funnel and build a tailored social media strategy
- Define your social media content strategy with real, applicable content ideas
- Leverage social media advertising opportunities across paid and organic channels to build brand awareness and a social community
- Knowing how to easily create (and understand!) reports and analytics
Bonus: Access to a custom series of YouTube video tutorials to review the more technical parts of the presentation, cheat sheets, exercise print outs and access to a Facebook Private Group for ongoing support.
This session is a hands-on mix of teaching and exercises so participants can work on strategies and practice the concepts learned in the presentation. Students are required to bring both a laptop and a smartphone, with access to social media accounts and Apple Store or Google Play passwords.
This training is best for beginner, intermediate or experienced social media users who want to work on, or review their social media content and marketing strategy.
About the facilitator
Catherine Aird
Known for her love of the mountains, geeking out and seeking results!
Catherine is a social media coach & marketer based Whistler, British Columbia. Using private coaching and webinars, she helps business owners and real estate agents build simple and efficient social media strategies to help showcase products & services while creating meaningful relationships with their audience.
Originally from Montréal, she has been working in sales and marketing for the past 25 years. She has taken businesses from zero to over 25,000 followers, mostly organically, and has had the privilege to work on an ongoing basis with the Meta Advertising team for the last 15 years.
In 2015, she teamed up Heather at Keep It Simple Social Media to build workshops and webinars taught to over 5,000 REALTORS© and business owners to date.
Access free social media resources and get a taste of the mountains on her blog at https://catherineaird.ca/blog/.
Follow her business on Instagram, YouTube and Facebook at @catherineairdsocialmedia and take a breath of fresh air on her personal Instagram account @catherineaird.
Website: www.catherineaird.ca, email hello@catherineaird.ca
Registration & Cancellation Policy
Please note that The Chamber will not accept walk-ins on the day. Pre-registration is required. Our online registration system accepts VISA and MasterCard. The Chamber also accepts credit card payment over the phone. Payment is non-refundable for cancellations made within 5 business days of the event, or non attendance on the day.
