Description

The Millennial Movement – Key Trends Shaking up Travel and Tourism

Millennials have arrived—both physically and fiscally.  They now surpass Baby Boomers and Gen x as the largest consumer segment, but ski destinations are lagging behind the broader travel industry in responding to their unique needs and desires. One of the leading minds in mountain sport and tourism marketing, Danielle Kristmanson, will discuss the dramatic shifts in consumer behaviour that are driven by the "millennial mindset” and the ways we need to adapt to keep our businesses relevant in the future. Get an in-depth look at the demographic and psychographic characteristics of Millennials and the newest marketing trends you can tap to gain their preference. 

Key takeaways:

• Top travel motivations for Millennials
• How to shift old sales and marketing techniques to new Millennial consumer behavior
• 9 trends to capture the Millennial market – from the sharing economy to frontierism.

• 1.8 billion out of 7 billion people worldwide belong to the Millennial generation (age 18-34)
• “Experiencing everyday life in another country” and “increasing their knowledge” are top travel motivations for Millennial travellers. 
• 11.2 million households with children in the U.S. are Millennials

Now you want to know more, don’t you?  

Guest Speaker:  Danielle Kristmanson
Founder and Principal, Origin Design and Communications
Twitter  LinkedIn 
Origin Design + Communications is a Whistler and Montreal-based strategic marketing, creative and branding firm specializing in outdoor sports and resort tourism. As Origin’s founding partner and Creative Director, Danielle Kristmanson boasts a wealth of expertise in mountain sports and tourism marketing. Her work with Origin’s two Whistler clients, Whistler Blackcomb and Tourism Whistler, along with outdoor sport and tourism brands such as Salomon Sports, The North Face, Rocky Mountain Bicycles, Sun Valley Resort, Squaw Valley, Taos Ski Valley, Mountain Creek and the Mountain Bike Tourism Association and many others has positioned her as one of the industry’s leading creative strategists and brand development specialists. Kristmanson holds a Bachelor of Applied Science in Communications and Marketing from Simon Fraser University. A Whistler resident for over 20 years, Kristmanson balances directing Origin with her love for mountain biking, snowboarding, travel and being a mom.


Cancellation Policy: Payment is non refundable for cancellations made within 3 business days of the event, or non attendance on the day.
If you have registered and paid for an event or training, you will be automatically added to the attendance list.